Tell Us More Contributor Questionnaire Step 1 of 6 16% HiddenOldest Data(Required) 2021 2020 2019 HiddenAre you a current ProfitCoach client?(Required) New Current HiddenContributor IDDon't remember your Contributor ID? No worries, finish the find it for you. Business HighlightsCompany Name(Required) Name(Required) First Last Email(Required) Phone(Required)Please provide the direct number of the person completing this form in case we have any questions Please confirm the PM software used in each of the following year(s) 2021 PM Software(Required) AppFolio PropertyWare Buildium RentManager RentVine Yardi Other 2020 PM Software(Required) AppFolio PropertyWare Buildium RentManager RentVine Yardi Other 2019 PM Software(Required) AppFolio PropertyWare Buildium RentManager RentVine Yardi Other Do you have brokerage/real estate sales income/expenses in your PM books?(Required) Yes No How do you handle maintenance (select all that apply)?(Required) We outsource maintenance to 3rd party vendors, but we DO NOT MARK UP INVOICES, or charge an equivalent mark up fee. We outsource maintenance to 3rd party vendors, and we DO MARK UP INVOICES, or charge an equivalent mark up fee. We handle maintenance requests in-house. We own a separate maintenance company. Other If “Other”, please explain.(Required) Is your maintenance coordination labor (W-2 or 3rd party) being attributed to PM labor expenses in your books?(Required) Yes No Is your markup revenue on 3rd party vendor maintenance being attributed to PM revenue in your books?(Required) Yes No Do you provide lease-only / placement-only services?(Required) Yes No Did you purchase any management companies or portfolios in the 3-year timeframe of 2019 - 2021?(Required) Yes No Please indicate the date (Month/Year) of each acquisition and how many units were purchased:(Required)Please click the plus icon to add more rows. DateNumber of Units Purchased Add Remove Which of the following best describes your company's pricing structure for each of the following years? 2021 Pricing Structure(Required) We charge a flat rate management fee. We charge a percentage-based management fee. We collect management fees on occupied properties regardless of rent collected We collect management fees on non-occupied properties under management. We have a tiered pricing structure (e.g. Platinum/Gold/Silver) We charge application fees We charge leasing fees. We charge owner renewal fees. We charge an annual/semiannual owner admin/accounting fee. We charge an annual/semiannual property inspection fee. We offer an owner protection program (eviction, rent loss, or property protection). We charge and keep tenant late fees We charge a tenant lease initiation fee. We charge a tenant renewal fee. We charge (and keep) pet rent. We charge a Resident Benefits Package (or similar) fee. We offer a security deposit waiver program. 2020 Pricing Structure(Required) We charge a flat rate management fee. We charge a percentage-based management fee. We collect management fees on occupied properties regardless of rent collected We collect management fees on non-occupied properties under management. We have a tiered pricing structure (e.g. Platinum/Gold/Silver) We charge application fees We charge leasing fees. We charge owner renewal fees. We charge an annual/semiannual owner admin/accounting fee. We charge an annual/semiannual property inspection fee. We offer an owner protection program (eviction, rent loss, or property protection). We charge and keep tenant late fees We charge a tenant lease initiation fee. We charge a tenant renewal fee. We charge (and keep) pet rent. We charge a Resident Benefits Package (or similar) fee. We offer a security deposit waiver program. 2019 Pricing Structure(Required) We charge a flat rate management fee. We charge a percentage-based management fee. We collect management fees on occupied properties regardless of rent collected We collect management fees on non-occupied properties under management. We have a tiered pricing structure (e.g. Platinum/Gold/Silver) We charge application fees We charge leasing fees. We charge owner renewal fees. We charge an annual/semiannual owner admin/accounting fee. We charge an annual/semiannual property inspection fee. We offer an owner protection program (eviction, rent loss, or property protection). We charge and keep tenant late fees We charge a tenant lease initiation fee. We charge a tenant renewal fee. We charge (and keep) pet rent. We charge a Resident Benefits Package (or similar) fee. We offer a security deposit waiver program. Ownership Information How many owners were active in the company in each of the following year(s)? An active owner is any shareholder that contributes to the day-to-day management/operation of the business. 2021 Active Owner(s)(Required) 1 2 3 2020 Active Owner(s)(Required) 1 2 3 2019 Active Owner(s)(Required) 1 2 3 Owner 1 How much of Owner 1’s time was spent on the business (vs. other ventures not reflected on your financials) in each of the following years(s)? 2021% - Owner 1(Required) 100% (Full-time) 75% 50% 25% Other 2020% - Owner 1(Required) 100% (Full-time) 75% 50% 25% Other 2019% - Owner 1(Required) 100% (Full-time) 75% 50% 25% Other What was the replacement cost for Owner 1 in the following year(s)? In other words, if you were to hire someone to do what Owner 1 does, what market-based wage would you be paying them? 2021 Market Cost - Owner 1(Required)2020 Market Cost - Owner 1(Required)2019 Market Cost - Owner 1(Required)How did Owner 1 spend their time in the business in 2021?(Required)The 5 categories combined should total 100%2021 PM Management Functions2021 PM Sales & Marketing Functions2021 PM Direct Labor Functions2021 Maintenance Division Functions2021 Brokerage / Real Estate Sales FunctionsHow did Owner 1 spend their time in the business in 2020?(Required)The 5 categories combined should total 100%2020 PM Management Functions2020 PM Sales & Marketing Functions2020 PM Direct Labor Functions2020 Maintenance Division Functions2020 Brokerage / Real Estate Sales FunctionsHow did Owner 1 spend their time in the business in 2019?(Required)The 5 categories combined should total 100%2019 PM Management Functions2019 PM Sales & Marketing Functions2019 PM Direct Labor Functions2019 Maintenance Division Functions2019 Brokerage / Real Estate Sales FunctionsOwner 2 How much of Owner 2’s time was spent on the business (vs. other ventures not reflected on your financials) in each of the following years(s)? 2021% - Owner 2(Required) 100% (Full-time) 75% 50% 25% Other 2020% - Owner 2(Required) 100% (Full-time) 75% 50% 25% Other 2019% - Owner 2(Required) 100% (Full-time) 75% 50% 25% Other What was the replacement cost for Owner 2 in the following year(s)? In other words, if you were to hire someone to do what Owner 2 does, what market-based wage would you be paying them? 2021 Market Cost - Owner 2(Required)2020 Market Cost - Owner 2(Required)2019 Market Cost - Owner 2(Required)How did Owner 2 spend their time in the business in 2021?(Required)The 5 categories combined should total 100%2021 PM Management Functions2021 PM Sales & Marketing Functions2021 PM Direct Labor Functions2021 Maintenance Division Functions2021 Brokerage / Real Estate Sales FunctionsHow did Owner 2 spend their time in the business in 2020?(Required)The 5 categories combined should total 100%2020 PM Management Functions2020 PM Sales & Marketing Functions2020 PM Direct Labor Functions2020 Maintenance Division Functions2020 Brokerage / Real Estate Sales FunctionsHow did Owner 2 spend their time in the business in 2019?(Required)The 5 categories combined should total 100%2019 PM Management Functions2019 PM Sales & Marketing Functions2019 PM Direct Labor Functions2019 Maintenance Division Functions2019 Brokerage / Real Estate Sales FunctionsOwner 3 How much of Owner 3’s time was spent on the business (vs. other ventures not reflected on your financials) in each of the following years(s)? 2021% - Owner 3(Required) 100% (Full-time) 75% 50% 25% Other 2020% - Owner 3(Required) 100% (Full-time) 75% 50% 25% Other 2019% - Owner 3(Required) 100% (Full-time) 75% 50% 25% Other What was the replacement cost for Owner 3 in the following year(s)? In other words, if you were to hire someone to do what Owner 3 does, what market-based wage would you be paying them? 2021 Market Cost - Owner 3(Required)2020 Market Cost - Owner 3(Required)2019 Market Cost - Owner 3(Required)How did Owner 3 spend their time in the business in 2021?(Required)The 5 categories combined should total 100%2021 PM Management Functions2021 PM Sales & Marketing Functions2021 PM Direct Labor Functions2021 Maintenance Division Functions2021 Brokerage / Real Estate Sales FunctionsHow did Owner 3 spend their time in the business in 2020?(Required)The 5 categories combined should total 100%2020 PM Management Functions2020 PM Sales & Marketing Functions2020 PM Direct Labor Functions2020 Maintenance Division Functions2020 Brokerage / Real Estate Sales FunctionsHow did Owner 3 spend their time in the business in 2019?(Required)The 5 categories combined should total 100%2019 PM Management Functions2019 PM Sales & Marketing Functions2019 PM Direct Labor Functions2019 Maintenance Division Functions2019 Brokerage / Real Estate Sales Functions Labor Information What labor model best describes your company's structure in each of the following year(s)? 2021 Labor Model(Required) Portfolio Departmental Squad/Pod Portfolio + Departmental Hybrid Squad/Pod + Departmental Hybrid Other 2020 Labor Model(Required) Portfolio Departmental Squad/Pod Portfolio + Departmental Hybrid Squad/Pod + Departmental Hybrid Other 2019 Labor Model(Required) Portfolio Departmental Squad/Pod Portfolio + Departmental Hybrid Squad/Pod + Departmental Hybrid Other Which of the following best describes your current staffing structure?(Required) Fully on-site Fully remote Hybrid In which years did you have a dedicated BDM on the team (select all that apply)?(Required) 2021 2020 2019 N/A How many US-based and NON US-based Direct Labor PM team members did you have in each of the following years? Do NOT include management, sales/marketing, maintenance, or brokerage team members 2021 Team Members(Required)US-basedNON US-based2020 Team Members(Required)US-basedNON US-based2019 Team Members(Required)US-basedNON US-based Unit InformationIf you use the property “Management End Date” field in Appfolio, what do the dates entered in this field indicate?(Required) The date a management contract was terminated. The management end date stated in the contract. I'm not sure...you should ignore any dates entered. We don't use this field. Do you have any HOA management properties entered in your PM software any time during the year(s) 2021?(Required)Properties which are only serviced as part of an HOA you manage Yes No Do you have any HOA management properties entered in your PM software any time during the year(s) 2020-2021?(Required)Properties which are only serviced as part of an HOA you manage Yes No Do you have any HOA management properties entered in your PM software any time during the year(s) 2019-2021?(Required)Properties which are only serviced as part of an HOA you manage Yes No Please list these HOA units/properties here(Required)Do you have any vacation rental properties entered in your PM software any time during the year(s) 2021?(Required) Yes No Do you have any vacation rental properties entered in your PM software any time during the year(s) 2020-2021?(Required) Yes No Do you have any vacation rental properties entered in your PM software any time during the year(s) 2019-2021?(Required) Yes No Please list these vacation rental units/properties here(Required)Do you have any commercial properties entered in your PM software any time during the year(s) 2021?(Required) Yes No Do you have any commercial properties entered in your PM software any time during the year(s) 2020-2021?(Required) Yes No Do you have any commercial properties entered in your PM software any time during the year(s) 2019-2021?(Required) Yes No Please list these commercial units/properties here(Required)Do you have any lease-only properties entered in your PM software any time during the year(s) 2021?(Required) Yes No Do you have any lease-only properties entered in your PM software any time during the year(s) 2020-2021?(Required) Yes No Do you have any lease-only properties entered in your PM software any time during the year(s) 2019-2021?(Required) Yes No Please list these lease-only units/properties here(Required)Do you have any units/properties that were active anytime within the year(s) 2021 that do not generate management fees or any other properties that should not be included in your count of units under management?(Required)E.g. dummy properties, broker-owned properties, friend properties, parking spaces, etc. Yes No Do you have any units/properties that were active anytime within the year(s) 2020-2021 that do not generate management fees or any other properties that should not be included in your count of units under management?(Required)E.g. dummy properties, broker-owned properties, friend properties, parking spaces, etc. Yes No Do you have any units/properties that were active anytime within the year(s) 2019-2021 that do not generate management fees or any other properties that should not be included in your count of units under management?(Required)E.g. dummy properties, broker-owned properties, friend properties, parking spaces, etc. Yes No Please list these units/properties here(Required)Do you have any secondary rent income account codes that you use to charge rent to tenants (e.g. Section 8 Rent)?(Required) Yes No What secondary rent income account codes do you use?(Required)NOTE: We are only referring to GL accounts used to charge tenant rent. Pet rent, for example, is not under consideration here. What was your average rent for each of the following year(s)? 2021 Average Rent(Required)2020 Average Rent(Required)2019 Average Rent(Required) What is the approximate property-class composition of your portfolio? The 5 categories combined should total 100% Class A %(Required)Please enter a number from 0 to 100.Class B %(Required)Please enter a number from 0 to 100.Class C %(Required)Please enter a number from 0 to 100.Total CompositionPlease ensure the combined, property-class composition totals 100. Accounting HighlightsMy base monthly management fees (% or flat) are booked to a dedicated GL account(s) in my corporate financial software(Required) Yes No Do you record your revenue for separate business divisions in separate accounts (e.g. PM vs. maintenance)?(Required) Yes No If you have other kinds of units under management (e.g. commercial, short-term, HOA), are you booking revenue for these units separate from your long-term residential PM income?(Required) Yes No Our assumption is that all expense GLs that are not clearly marked as brokerage or maintenance on your P&L are exclusively PM-related. Please list any GLs where this assumption is not valid, including any GLs that have mixed activity (e.g. both PM and maintenance activity in a single GL).Does the vendor you use for your PM software (e.g. Appfolio) handle any ancillary services that you are billing your tenants or owners for? If so, please list (e.g. tenant screening, tenant insurance, etc.)Our assumption is that all expense GLs on your P&L represent true company expenses. Please list any GLs where this assumption is not valid (e.g. property reimbursable expenses, personal owner expenses, etc.) OtherAre you a LeadSimple CRM user?(Required) Yes No What (if any) process software tool do you use? Please select the main tool that you used for each year. 2021 Process Software(Required) Asana Hubspot Monday.com LeadSimple Process Street Podio Other 2020 Process Software(Required) Asana Hubspot Monday.com LeadSimple Process Street Podio Other 2019 Process Software(Required) Asana Hubspot Monday.com LeadSimple Process Street Podio Other How often do you look at financial reports/metrics for your company?(Required) Weekly Monthly Quarterly Yearly Almost Never On a scale of 1-5, how adversely did Covid-19 impact your PM business in 2021?(Required)Do not include the potentially positive impact of government assistance funds (e.g. PPP funds). 1 (no impact) 2 3 4 5 (high impact) On a scale of 1-5, how adversely did Covid-19 impact your PM business in 2020?(Required)Do not include the potentially positive impact of government assistance funds (e.g. PPP funds). 1 (no impact) 2 3 4 5 (high impact) You're Almost Done!Please invite info@pmprofitcoach.com with the Accountant user role in Appfolio(Required)In order to calculate your historical unit information for the benchmark study on your behalf, we need temporary access to your PM software. Yes, this is done No, this is not done Please invite info@pmprofitcoach.com with reporting-level access in Buildium(Required)In order to calculate your historical unit information for the benchmark study on your behalf, we need temporary access to your PM software. Yes, this is done No, this is not done Please send the PropertyWare invitation based on the instructions provided(Required)In order to calculate your historical unit information for the benchmark study on your behalf, we need temporary access to your PM software. Yes, this is done No, this is not done To give us access to PropertyWare: 1. Use the Accountant user profile. 2. Make sure the Properties and Leases modules are turned on (required for us to get the reports we need). And please only give us read-only access to PropertyWare. 3. Here is a screenshot of the exact settings to use: 4. Send the invitation to info+"YOURCOMPANYNAME"@pmprofitcoach.com (for example, info+rockstarmanagement@pmprofitcoach.com). There's one last thing you need to do to finalize your survey. Check out the instructions below and provide us with historical unit data so we can finalize your data contribution to the NARPM 2022 Financial Benchmark Study. Download our historical unit data template Please fill in this template with your monthly unit numbers. Upload the completed template below (be sure to include your company name in the file name) Upload Unit Data File(Required)Max. file size: 250 MB.Additional CommentsCAPTCHA Do you have a question about the NARPM 2022 Financial Benchmark Study? Contact Us